Launching RMDY Clothing’s most anticipated collection of 2018
U.K based, menswear brand, RMDY Clothing came to us with the goal of releasing their Autumn Winter collection. Working closely with RMDY we were able to develop a digital marketing strategy that would capture the attention of their target audience across social platforms.
Taking to the terrain on Snowdonia we aimed to create content that was different to the typical settings for streetwear shoots (i.e cities and low contrast concrete jungles). We planned and designed engaging content, alongside a paid social marketing strategy that actively targeted both those who had previously engaged with the brand, as well as those who were highly likely to resonate with RMDY Clothing.
The paid social marketing strategy would look to build “hype” around the collection release whilst increasing purchases with engaging direct response ads.
Model - Joe Gann | Photographer - Dan Farrow | On location - Putting RMDY Clothing’s collection to the test in picturesque Snowdonia National Park, North Wales.
Utilising video ad placements on Facebook and Instagram we aimed to increase traffic to the site in order to raise the “hype” around the new release.
Raising Awareness - Influencers & Video
We worked closely with RMDY to develop an influencer strategy that was cost effective and focused on the right influencers.
Influencers scheduled posts to drive awareness of the upcoming collection, whilst short and highly engaging video ads gave a “sneak peak” of the collection.
We showcased the new AW18 range in a series of ad formats including carousels and collection ads.
Increasing Conversions - Highly relevant “purchase” adverts
At the end of the day every client wants to see a tangible return on their investment, for many retailers this is sales.
Utilising Facebook’s lookalike and custom audiences we were able to actively target audiences with the products from the collection that were most relevant to them.
The Results
The RMDY Clothing, Autumn/Winter collection was their biggest release of the year. Traffic to the site spiked during the weeks following the launch, with nearly a 50% increase compared to previous launches. Within the first month sales were 20% over plan! The best performing strategies brought in an average ROI of 6.20 within the first month of going live.