The Brief:

With vintage clothing quickly becoming one of fashion’s fastest growing sub sectors, we were tasked with helping with the launch of vintage clothing retailer, OnBlack.

Increase both traffic and purchases using paid social ads on Facebook & Instagram designed to target potential customers who have an affiliation with brands stocked by OnBlack.

Services provided:

• Creative planning & consultation

• Paid social advertising - Facebook, Instagram

• Performance reporting

The results:

The website launch went off without a hitch. A huge spike in traffic over the first 2 weeks carried on throughout subsequent restocks into early 2021.

• 20,000+ website visits within the first 2 weeks

• 4x Website traffic targets

• 60% Lower cost per purchase than targeted

• Average ROAS of 4.50