The Brief:
Beat previous year’s sales records over the Black Friday/Cyber Monday period. Our goal was to increase revenue & sales by 100% compared to 2019’s sales figures.
Create engaging paid social ads that were simple yet engaging, combining colour and fast-paced video to grab audiences attention in a crowded marketplace at one of the busiest periods for advertising.
Services provided:
Creative planning & production
Paid social advertising - Facebook, Instagram, Snapchat & TikTok
Performance reporting
The results:
We smashed targets, driving the biggest week of sales in RMDY’s history. Growth in sales was over 200% along with a spike in traffic of 5x compared to the previous year.
250% Growth in revenue YoY
150% Increase in ROAS YoY
Average ROAS 4.00+
500% Increase in traffic YoY
70% Increase in Average Order Value YoY