The Brief:
Re-launch UltraPleats and their “Everyday Pleats” into an ever-crowded marketplace with the hopes of selling out.
Create engaging paid social ads that are product focused. Target low-cost audiences and use ad formats to make the most of a restricted budget, resulting in a high ROAS.
Services provided:
Creative planning & consultation
Paid social advertising - Facebook, Instagram
Performance reporting
The results:
A sold-out re-launch of UltraPleats that smashed targets and hitting ROAS highs of over 15.
350% Growth in revenue compared to initial launch.
Outperformed ROAS targets by 300%
Average ROAS 6.00+
Sold out within the space of 3 weeks
£60+ Average Order Value