Sold-out launch of UltraPleats

How we used Facebook ads to create a sell-out re-launch for UltraPleats

The Brief:

Re-launch UltraPleats and their “Everyday Pleats” into an ever-crowded marketplace with the hopes of selling out.

Create engaging paid social ads that are product focused. Target low-cost audiences and use ad formats to make the most of a restricted budget, resulting in a high ROAS.


Services provided:

  • Creative planning & consultation

  • Paid social advertising - Facebook, Instagram

  • Performance reporting


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The results:

A sold-out re-launch of UltraPleats that smashed targets and hitting ROAS highs of over 15.

  • 350% Growth in revenue compared to initial launch.

  • Outperformed ROAS targets by 300%

  • Average ROAS 6.00+

  • Sold out within the space of 3 weeks

  • £60+ Average Order Value

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